New Market Research Report: Cough, Cold and Allergy (Hay Fever) Remedies in Turkey

In 2015, cough, cold and allergy (hay fever) remedies registered 22% current value growth, which is significantly higher than the review period CAGR of 16%, although a significant proportion of cough, cold and allergy (hay fever) remedies are still available only with a prescription. Winter in Turkey was especially cold during 2014 and 2015, which led to a proliferation of cold-related illnesses, boosting demand for cough, cold and allergy (hay fever) remedies.

Competitive Landscape

Abdi Ibrahim Ilaç Sanayi ve Ticaret AS remained the leading player in cough, cold and allergy (hay fever) remedies in 2015 with a value share of 27% due to its strong brand recognition. The company has a strong position within nasal decongestant sprays, cough remedies, combination products - cough, cold and allergy (hay fever) remedies.

Industry Prospects

Over the forecast period, cough, cold, and allergy (hay fever) remedies is expected to register a value CAGR of 5% at constant 2015 prices, which is set to be slower than the 8% value CAGR recorded at constant 2015 prices in the category over the review period. The reason for the slower growth is expected to be the maturation of the category.

Full Report Details at
- http://www.fastmr.com/prod/1082152_cough_cold_allergy_hay_fever.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Turkey?
* What are the major brands in Turkey?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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