New Healthcare market report from Euromonitor International: "Weight Management in Bolivia"



[ClickPress, Fri Dec 18 2015] More Bolivians are becoming overweight due to excessive consumption of fast food, various traditional foods and soft drinks (per capita consumption of Coca-Cola reached 53 litres during the review period), stress and sedentary lifestyles. Another contributory factor in this trend is that many consumers also lack the time to exercise. Consequently, Bolivians are looking for other ways to lose weight, and the local weight management category is benefiting from this situation.

Competitive Landscape

Comercial Miclar continued to dominate weight management in 2015 with a retail value sales share of 62%. The strong position of this company can be attributed to its extensive sales force, which ensures that its products even reach out-of-town areas in Bolivia. In addition, the company’s sales representatives offer payment options which are very attractive to consumers.

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Industry Prospects

Weight management is expected to continue benefiting from changing habits and lifestyles among Bolivian consumers. Bolivians are increasingly likely to look for products which can help them to maintain or lose weight instead of simply changing their eating habits. As a consequence, weight management is expected to post a CAGR of 5% in value sales at constant 2015 prices over the forecast period. Furthermore, if stable economic conditions continue, this will also favour the expansion of the category. However, due to their cost it is likely that sales of weight management products will remain limited to middle and high income consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Bolivia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Weight Management in Bolivia?
* What are the major brands in Bolivia?
* What is the market size of Weight Management in Bolivia?
* What are the major brands in Bolivia?

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