Analgesics in Georgia - New Market Research Report

In connection with the currency rate deviation, with devaluation of the Georgian Lari, prices increased for all medicines in general. Therefore, under conditions of a poor economy and decreasing purchasing power, consumers switched to cheaper analgesics. However, this was the case for adult products, as consumers commonly do not tend to when purchasing analgesics for their children.

Competitive Landscape

Lek Pharmaceuticals dd, Bristol-Myers Squibb Co and A Menarini Industrie Farmaceutiche Riunite Srl led analgesics in 2015 with 8%, 8% and 7% value share respectively. Lek Pharmaceuticals with its brand Ketonal, moved forward to rank first. With the introduction of a strict policy on prescriptions, consumers tended to buy OTC products. Therefore, Ketonal is one of the most popular brands in this category.

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Industry Prospects

After the introduction of new regulations regarding prescriptions and deliberating of the market, making sure any one company/chemist does not have a monopoly over the market the category is expected to experience stabilisation, including prices and consumers’ attitudes towards buying medicines on prescription. In addition, competition will intensify and the corresponding offer will expand. The category will be open to novelties and stronger competition.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Analgesics in Georgia?
* What are the major brands in Georgia?
* Are combination products with acetaminophen still popular?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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