Wearable Electronics in Brazil - New Report Available

Wearable electronics products are still something of a novelty in Brazil, having only emerged in the country towards the end of the review period. Accordingly, this category’s phenomenal retail volume growth rate in 2015 was primarily due to the fact that sales were emerging from a very low base. Nonetheless, improvements in connectivity coupled with rising awareness of the health tracking benefits such products can provide saw wearable electronics attract growing interest from consumers despite the unfavourable economic climate. This bodes well for the category’s prospects in the country over the forecast period.

Competitive Landscape

Samsung led autonomous wearable electronics in 2015 with a retail volume share of 20%, followed by LG Electronics with a 10% share. As this category develops in Brazil, it is attracting more new entrants with products that vary widely in terms of unit prices.

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Industry Prospects

Wearable electronics is still at a nascent stage of development in Brazil, and it has emerged at an unfortunate time given the recent downturn in the local still economy. Nonetheless, the category has reasonably strong potential for expansion, provided these devices gradually become more affordable to end users. Accordingly, while it will remain a niche category over the forecast period, wearable electronics retail volume sales are expected to grow at a CAGR of 96%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wearable Electronics in Brazil?
* What are the major brands in Brazil?
* What is the growth rate for Wearable Electronics in Brazil?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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