"Wound Care in New Zealand" Published

2015 saw the growth of more dedicated wound care products through the supermarket channel eg wound care relating to sports injuries and accidental strains such as strapping and bandages. New Zealand is a strong nation of people participating in sport and outdoor activities. The availability of wound care products that addressed sports injuries was therefore seen as an opportunity by supermarkets. Wound care products also answered the demand from strains caused by accidents around the home such as falls or slips, in particular with those growing old.

Competitive Landscape

Beiersdorf New Zealand Ltd continues to lead wound care with a value share of 24% in 2015, an increase of one percentage point from 2014. Its Elastoplast brand is the second highest in wound care and is particularly popular in sticking plasters/adhesive bandages. Over the review period, it continued to expand further into other wound care categories such as sports/injury support bandages, which is a growth area. Beiersdorf was the official supplier to the New Zealand national netball team, The Silverferns, in 2015 with its Elastoplast sport range of rigid strapping tape and elastic adhesive bandages. The company launched a new regional website providing information on products, instant help tips and an online magazine.

Full Report Details at
- http://www.fastmr.com/prod/1082617_wound_care_new_zealand.aspx?afid=301

Industry Prospects

Preventative products within wound care are likely to develop further over the forecast period such as healing plasters and corn/wart removal strips that not only protect wounds but also heal the skin. As the population ages, more products related to sprains (bandages/tapes) and aches (heat/cold patches) are likely to develop further.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in New Zealand?

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