Market Report, "Vitamins and Dietary Supplements in Dominican Republic", published

Although consumer awareness of vitamins and dietary supplements (VDS) continues to grow, the category is maturing and a large percentage of consumers view health care from a more reactionary perspective than as a preventative measure. Additionally, despite the growth of generics in the VDS space, vitamins and dietary supplements remain expensive to most consumers. Beginning with the severe economic downturn in 2013 when growth rates plummeted for VDS, the growth rates for 2014 and 2015 were lower than those posted during the first half of the review period 2010–2015. Consumer attitudes toward VDS, high unit prices and a narrowed target consumer audience all conspire to reduce value growth.

Competitive Landscape

Vitamins and dietary supplements (VDS) is an extremely diversified OTC category and competition remains highly fragmented. The top ten brands in VDS combine to account for 37% of value sales in 2015. Laboratorios ALFA CxA remains the leader in VDS, capturing a 9% current value share behind the strength of the company’s flagship brands Calciden and Complejo B Alfa. The brands are supported by solid distribution from a reputable manufacturer and maintain strong brand recognition.

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Industry Prospects

Although starting from a small base, supplement nutrition drinks are expected to show fast growth over the forecast period, achieving a 3% constant value CAGR. Whilst high prices for supplement nutrition drinks limit the consumer audience to upper-middle and high-income consumers, brands like Boost and Ensure have engaged in significant promotional campaigns and consumer awareness of the brands continues to grow.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Dominican Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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