Fast Market Research recommends "Home Audio and Cinema in Norway" from Euromonitor International, now available
[ClickPress, Mon Dec 21 2015] It is envisaged that FM radio will end in the Norwegian market in 2017 or 2019 at the latest. This is supporting the strong volume sales of digital radios, with trade sources estimating sales of 200,000 units in 2015. This represents an increase of 30,000 units on 2014.
Samsung Electronics Nordic AB remained the leading player in home audio and cinema in 2015 with a retail volume share of 21%. The company’s leading position can be attributed to the depth of its product portfolio. Samsung is a recognisable brand for consumers who perceive it as offering reliability and good value for money. This assisted Samsung in recording an increase in volume share of one percentage point in 2015.
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Competition from streaming services represents the most immediate threat to the category as this favours the use of other consumer electronic devices, in particular smartphones and computers, to listen to music. Website Musicbusinessworldwide.com reports that music piracy has been “virtually eliminated” in Norway due to the popularity of such online streaming services as Spotify. A survey conducted by music industry trade group IFPI during late 2014 found that a mere 4% of those aged below 30 years were using illegal file-sharing platforms to download music. A survey it conducted during 2009 put this figure at 80%. Streaming accounted for 75% of value sales of recorded music in Norway in 2014, with physical media accounting for 14% and downloads via such services as Apple iTunes and Google Play 11%, according to IFPI data.
Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Audio and Cinema industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Audio and Cinema in Norway market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Home Audio and Cinema in Norway?
* What are the major brands in Norway?
* What is the growth rate for Home Cinema and Speaker Systems?
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