Just Published: "Wearable Electronics in Japan"

From: Fast Market Research, Inc.
Published: Tue Dec 22 2015

The biggest event of the year in wearable electronics in 2015 was the much-anticipated launch of Apple Watch. Initial sales were constrained by limited availability but by the end of 2015 an estimated 465,300 units had been sold. While uptake continues to be limited by high prices and by many consumers preferring to wear traditional watches, the convenience offered by this watch and its useful fitness and navigation maps attracted many technology enthusiasts. This resulted in strong growth in autonomous wearable electronics, which saw retail volume sales soar by 1,000% in 2015.

Competitive Landscape

Apple entered wearable electronics in 2015 with the launch of Apple Watch and also became the leading player in this year, reaching 33% retail volume share. Apple notably accounted for an impressive 90% volume share in autonomous wearable electronics in the year. Most other autonomous wearable electronics did not support the iPhone, which is the leading smartphone brand in Japan. In addition, before Apple Watch autonomous wearable electronics saw only low consumer awareness, due to a lack of TV advertising support. As Apple invested in TV commercials for the launch of Apple Watch, general awareness of the category increased.

Full Report Details at
- http://www.fastmr.com/prod/1097783_wearable_electronics_japan.aspx?afid=301

Industry Prospects

Smartwatches are expected to see strong new product development within autonomous wearable electronics in the forecast period. There are likely to be numerous Android Wear launches, particularly as these watches will now offer iOS compatibility. In addition, Casio has announced the launch of its smartwatch by March 2016, with this seeking to compete with Android Wear and Apple Watch. Casio's version is expected to be distinguished by its design, which will target men with interests in outdoor sports and leisure activities. Economy options are also expected to become more widely available in the forecast period, while Sony Wena will offer a hybrid watch-smartwatch when it is fully launched in Japan in early-2016. Sony Wena could notably attract many consumers who are unwilling to relinquish traditional watches, offering an attractive analogue face and NFC-enabled strap.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Japan market research report includes:

* Analysis of key supply-side and demand trends

About Fast Market Research

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You may also be interested in these related reports:

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Contact Name: Bill Thompson
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