Imaging Devices in the Czech Republic - New Report Available

Imaging devices did not record a positive performance in 2015, and a strong volume sales decline was posted during each year of the review period. However, the category recorded a 5% decline in volume terms in 2015, which was a significantly better performance than during previous years. Czech consumers were less interested in cheaper camera products, given the strong competition from smartphones. Their interest in high-end digital cameras with advanced features, such as larger optical zooms and bigger image sensors, grew due to greater experience of the products.

Competitive Landscape

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The competition within imaging devices is strong in the country. Four leading players accounted for a volume share of more than 15% each in 2015. Canon CZ sro led sales, holding a 22% volume share. The company has been able to build a well-known and trustworthy brand in the country thanks to strong promotion activities, offering products at good value-price ratios and being one of the innovation leaders in the category. Olympus Czech Group sro and Panasonic CR sro fought for second position, and both players held a volume share of 17%, with the former marginally ahead. Fourth place was taken by Sony Central & Southeast Europe Kft with a volume share of 16%. All three companies focus on having a wide product assortment and high brand recognition.

Industry Prospects

Czech consumers will not increase their demand for imaging devices over the forecast period and will prioritise smartphones for taking pictures and videos. The shift to higher-quality digital cameras is likely continue. However, the digital cameras category is not expected to achieve a good performance over the forecast period as the number of products sold is not predicted to increase.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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