Dermatologicals in Serbia - New Market Research Report

No new product launches were observed in dermatologicals in Serbia in 2015. Manufacturers focused on marketing, especially TV and billboard advertisements and point-of-sale promotions. Another focus area for producers was the widening of distribution networks to make their products available to as many consumers as possible.

Competitive Landscape

Beiersdorf (Serbia) remained the leading player in dermatologicals in 2015 with a 22% share of retail value sales. The company benefited from the high popularity of Nivea Baby, a strong increase in sales of Eucerin, very high consumer trust in the quality of its brands and a wide distribution network. The second-ranked player in 2015 was Gruppo Artsana, with a 12% retail value share, followed by Bayer Pharma with a 10% share.

Industry Prospects

Retail volume and value sales of dermatologicals are predicted to grow steadily over the forecast period due to the anticipated improvement in general economic conditions and, especially, the fast diminishing stigma associated with the usage of many products. The mass media, the government and producers will all play an important role in this process. The government and manufacturers will mainly contribute through the distribution of pamphlets and posters in pharmacies and other retail selling points for dermatologicals.

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- http://www.fastmr.com/prod/1097839_dermatologicals_serbia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Serbia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Medicated Skin Care in Serbia?
* What are the major brands in Serbia?
* What are the most popular formats for acne treatments?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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