Market Report, "Home Video in Austria", published

In 2015, volume sales of LCD televisions grew by 2%, the first volume growth seen in the category since 2011. The growth was largely attributed to the rise in popularity of the large screen ultra-high-definition (UHD)/4K LCD television. UHD televisions deliver a clearer and crisper image. Despite the lack of any UHD content, all television manufacturers were heavily pushing these next generation products onto the Australian market.

Competitive Landscape

Samsung Electronics Australia remained the largest player within home video in Australia, maintaining a 29% retail volume share in 2015. Samsung’s strength lies in a strong traditional following from Australian consumers as well as focusing on mid-priced to premium LCD TVs, particularly those with larger screens and with UHD/4K displays. Industry sources indicated that up to 70% of TVs released by Samsung in 2015 would be of 4K resolution. This has led to the company continuing to be the dominant player within home video as it has provided precisely what the Australian consumers want.

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Industry Prospects

The entry of various streaming services such as Netflix, Presto and Stan was big news for home video in Australia in 2015. The growing popularity of such subscription services has altered the way Australian consumers view media content. TVs will soon require various communication and media technologies to work together, including internet service providers, broadcaster and telephone manufacturers. In Euromonitor International’s view, the impact of such subscription services will lead to a constant CAGR of -21% for video players over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Australia for free:

The Home Video in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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You may also be interested in these related reports:

- Home Video in Russia
- Home Video in Turkey
- Home Video in Australia
- Home Video in the Czech Republic
- Home Video in the US