Weight Management in Belgium: New research report available at Fast Market Research

Owing to the sunny weather in June and July (the best months for sales of weight management products), sales in the category could have posted interesting growth in 2015. However, the four first months of 2015 were poor and the decline of weight management products so strong that it was difficult for the category to record appreciable growth in 2015. In addition, marketers were surprised by the disappointing results of drainers. Finally, manufacturers also decided to focus their media advertising support in spring and did not communicate before April-May, which contributed to the weak performance of weight management during the first months of the year.

Competitive Landscape

Holding a 31% value share in 2015, Novartis Consumer Health continued to lead the way in weight management due to its outright leadership in meal replacement slimming with a 76% value share in 2015. Already the leader in the latter category at the beginning of the review period, Novartis Consumer Health benefited from the exit of Gayelord Hauser from meal replacement slimming at the end of 2012. Although Gayelord Hauser was viewed as offering one of the widest product portfolios, it previously focused on bars and snacks, with these offering more consistent sales. However, before 2011, it also diversified into weight loss supplements and thus dedicated fewer resources to its expansion in meal replacement slimming, which affected its share in this category.

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Industry Prospects

Experts believe the performance of weight management will remain fragile over the forecast period. Belgian consumers are increasingly being encouraged to opt for overall healthier habits rather than rely on weight management products. Following a cyclical phenomenon, the category could one day again be the victim of questioning by nutritionists. In the press, the number of articles arguing that weight management products do not work, and often result in users putting weight back on, increased during the middle of the review period, with this trend expected to continue into the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Belgium market research report includes:

* Analysis of key supply-side and demand trends

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