Dermatologicals in Croatia: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Sun Dec 27 2015

In Croatia, household incomes still dictate consumer behaviour, as the budgets are still tight with no visible tendency to return to 2008 levels. A big part of dermatologicals is obtained through prescription, and the rest of the problems are of such nature that consumers can calculate whether to buy the product or not. Because of this, consumers are shy to explore new products and stick to standard formats, although an increase in demand for herbal/traditional formats is visible. Still, herbal/traditional dermatologicals accounted for only 5% of total dermatologicals value in 2015.

Competitive Landscape

Bayer Pharma leads in dermatologicals, with a 23% value share in 2015, mainly due to the strength of its having the strongest brand in dermatologicals – Bepanthen, a predominantly children’s brand. Bepanthen can be found in nappy (diaper) rash treatments, which is the largest single area in dermatologicals, as well as in paediatric dermatologicals. Thanks to its strong and recognisable positioning the company even managed to record strongest growth in value share in 2015, although all four leading companies also gained value shares over the year.

Full Report Details at

Industry Prospects

Consumers have learned to live with fewer dermatologicals than before after experiencing the review period years of credit crunch. Now, even when consumption in general is expected to increase in Croatia, dermatologicals is still expected to suffer from this newly acquired consumer habit to be frugal.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Medicated Skin Care in Croatia?
* What are the major brands in Croatia?
* What are the most popular formats for acne treatments?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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- Dermatologicals in Sweden
- Dermatologicals in the Netherlands
- Dermatologicals in Denmark
- Dermatologicals in Belgium
- Dermatologicals in Hong Kong, China

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