Imaging Devices in Chile - New Report Available

The decrease of 29% in retail volume terms within digital cameras in 2015 is underpinned by the increasing popularity of smartphones and tablets devices which feature good-quality camera lenses. Within digital cameras, fixed lens cameras remain the most popular, particularly due to the relatively low unit prices of these products. However, DSLR cameras are rapidly gaining share. Although the average unit price of these products is much higher than that of fixed lens cameras, DSLR cameras do not compete with smartphones due to their wide range of additional features and higher quality lenses, zoom, flash, and so on.

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Competitive Landscape

Sony Chile maintained its lead within imaging devices in 2015, accounting for a 26% retail volume share. Sony’s success in imaging devices can be attributed to its strong position in fixed lens cameras and HD digital camcorders. In addition, Sony’s continuous investment in advertising and marketing activities in 2015 consolidated brand awareness. Sony dominated camcorders in 2015 with a 75% retail volume share. Sony offers a range of camcorders devices under the name Action Cam, which are snow-proof and water-proof, and so they are popular with people who ski or who take part in other sports in Chile. However, Sony is ranked second in cameras with a 20% retail volume share in 2015, with Canon Chile SA being the leader with a 27% share.

Industry Prospects

Imaging devices is expected to decline at a retail volume CAGR of 8% over the forecast period to reach 214,000 units in 2020. Both cameras and camcorders are set to see retail volume declines, mainly due to the impact of smartphones.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Imaging Devices in Chile?
* What are the major brands in Chile?
* What is the growth rate for digital cameras?

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