Cheese in Indonesia - New Market Study Published

While a decade ago cheese was perceived as a premium product, Mulia Boga Raya and its Prochiz brand have succeeded in bringing a new concept to middle- and lower-income households. Offered at a lower price than existing brands, Prochiz, which was launched in late 2009, continues to grow in popularity. More Indonesian families, particularly in the big cities, have started to use cheese as a main ingredient in their meals. Cheese has also become very popular to serve with white bread as a substitute for chocolate sprinkles, jam and honey.

Competitive Landscape

Kraft remains by far the leading cheese brand in Indonesia in 2014, with Kraft Ultrajaya Indonesia commanding a 61% share of category value sales. The company’s dominant position can be attributed to its early entry into the Indonesian market, its wide variety of unspreadable processed cheese products and aggressive marketing, using both television advertisements and below-the-line activities.

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- http://www.fastmr.com/prod/1098119_cheese_indonesia.aspx?afid=301

Industry Prospects

With the growing popularity of Western foods and the aggressive efforts from manufacturers to educate consumers as to the uses of cheese in various meals, consumption is expected to increase sharply in Indonesia over the forecast period. More consumers are expected to consider cheese as a nutritious product with a high calcium content. Parents are likely to use cheese in homemade dishes for their children more frequently.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cheese in Indonesia?
* What are the major brands in Indonesia?
* Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
* Are consumers moving from unpackaged to packaged cheese?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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