Market Report, "Weight Management in Nigeria", published

From: Fast Market Research, Inc.
Published: Sun Dec 27 2015

Weight management continued to enjoy strong growth in demand due to rising concerns about weight and increasing westernisation. Although in Nigeria weight has traditionally not been considered a negative issue, with growing western exposure, some among the young middle class are more worried about their weight. Strong marketing of products by leading players, such as the direct seller Edmark, also drove growth upwards.

Competitive Landscape

Edmark led weight management with value share of 48% in 2015. The company's MRT Complex, a meal replacement therapy product, is quite popular and well distributed. This was also underpinned by the vigorous marketing strategies of its distributors and direct selling agents, who specifically target working consumers, who represent the main consumer group.

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Industry Prospects

Weight management is expected to post a value CAGR of 4% at constant 2015 prices over the forecast period. With a growing young population, which is becoming increasingly westernised, growth should continue to be strong, combined with an increasing desire for a slim appearance and healthy body.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Nigeria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Weight Management in Nigeria?
* What are the major brands in Nigeria?
* What is the market size of Weight Management in Nigeria?
* What are the major brands in Nigeria?
* Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
* Are slimming teas popular in Nigeria?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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