Home Audio and Cinema in Canada - New Market Study Published

The household penetration rate for home audio and cinema in Canada is currently 61%. However, given that this is not an essential product, not all homes are expected to have or want audio systems. The heyday for flat screen television purchases was from 2001-2005, with sales at this time also including intricate home theatre set-ups for audio and video. However, this period has largely passed, with homes that were ready to install systems having done so and the current market being more focused on digital integration and fewer components.

Competitive Landscape

Sony continued to lead sales in 2015, recording a volume share of 32%. The company is an established brand in audio products for speakers and audio separates and further buoyed its standing with the introduction of wireless equipped receivers in 2015. Sony maintains a strong presence in sound bars as well, as does Samsung, which supports each company as a leading manufacturer.

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Industry Prospects

Home audio and cinema sales are set to continue to decline as the way that Canadians use audio devices changes. Current trends regarding the use of wireless speakers and docks for home systems and mobile/portable technology as well as the growing popularity of sound bars for home theatre systems are expected to continue into the forecast period. This will negatively impact the market as traditional audio and cinema systems shift from a mass category to a speciality area for audiophiles and high end set ups. Home audio and cinema has a projected forecast period retail volume CAGR of -2%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Canada market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Audio and Cinema in Canada?
* What are the major brands in Canada?
* What is the growth rate for Home Cinema and Speaker Systems?

Reasons to Get this Report

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