Recently published research from Euromonitor International, "Home Audio and Cinema in Brazil", is now available at Fast Market Research
[ClickPress, Sun Dec 27 2015] The decline in home audio and cinema retail volume sales in 2015 was mainly due to falling demand in hi-fi systems, the largest category. During the first half of the review period, retail volume sales of hi-fi systems grew steadily thanks to strong demand among lower-income consumers, particularly in the northeast of Brazil. However, lower-income households were worst hit as the economic downturn restricted access to credit and drove up interest rates, making it harder or less desirable for Brazilians to purchase durable goods in the way that many traditionally do, ie via instalment plans. Accordingly, the downturn caused retail volume sales of hi-fi systems to decline sharply in 2014 and 2015. Demand for more sophisticated product types like digital media player docks and home cinema and speaker systems was not as badly affected, as ownership of such products is concentrated in middle- and higher-income urban households.
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LG Electronics continued to lead home audio and cinema in Brazil in 2015 with an overall retail volume share of 22%. The company’s wide product portfolio and well-developed distribution network enable it to target consumers from diverse socio-economic groups throughout the country. Philips was the second leading player overall in 2015 with a retail volume share of 18%. Despite the fact that most of the main home audio and cinema manufacturers experienced volume sales declines, many players continued to invest heavily in promotional activities and new product developments. With regard to innovation, one of the most notable trends was the growing number of products offered with wireless and Bluetooth connectivity.
Home audio and cinema retail volume sales are expected to decline at a CAGR of 3% over the forecast period. The downturn in the Brazilian economy will continue to impact negatively on consumer confidence and purchasing power over the short-to-medium term, and this will constrain demand for home audio and cinema products generally. Consumers will continue to replace older devices, particularly hi-fi systems, but such purchases will increasingly be planned rather than made on impulse, and price sensitivity will be highly influential in purchasing decisions.
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