"Breakfast Cereals in Croatia" Published

After a relatively active year of innovation in 2013, breakfast cereals has witnessed less development in terms of innovation over 2014; nevertheless, there has been continued focus on trends such as better-for-you and organic innovation. Manufacturers understand that innovation can help to boost sales in this mature category, thus they make efforts to engage in innovation especially when launching new brands.

Competitive Landscape

Nestlé Adriatic doo offers the brands Nesquik, Nestlé Corn Flakes, Cheerios and Fitness in breakfast cereals and due to the strength of these brands the company is the leading player in breakfast cereals. In 2014 the company is expected to garner a retail value share of 27%. In addition to offering international brands with high brand recognition, the company is actively involved in launching new products each year.

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Industry Prospects

Continued activity in terms of advertising campaigns is expected to ensure that breakfast cereals are strongly promoted as a healthy breakfast alternative. This will also help Croatian consumers to continue to slowly accept these products. Older Croatian consumers, however, are expected to remain loyal to more traditional breakfast options, such as bread and pastries with butter or margarine and spreads or spreadable cheese and salami.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Breakfast cereals in Croatia?
* What are the major brands in Croatia?
* How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
* What are the market opportunities for high fibre products?
* Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Reasons to Get this Report

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