Just Published: "Wearable Electronics in China"

Wearable electronics recorded fast growth in 2015 due to leading players’ stimulation and technology innovation. Generally speaking, the rising pursuit of healthy lifestyles and the latest technology innovations such as large data and transducer support the development of wearable electronics. Specifically, on the one hand, passive wearable electronics represented by Mi band led with its low price strategy. This resulted in a unit price decrease and retail volume increase in passive wearable electronics. On the other hand, the increasing usage of sports bands educated consumers’ habits, which prepared for the development of autonomous wearable electronics. However, wearable electronics faced challenges due to the increasingly intensive competition caused by more players - particularly the domestic players emerging between 2014 and 2015.

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Competitive Landscape

With a great reputation and a huge number of Apple fans, Apple Watch led volume sales of autonomous wearable electronics in China after its launch in April 2015. It sold at CNY2,588 for entry-level products and CNY126,800 for the luxury range. Apple watch experienced a dramatic increase in volume sales with 19% share in 2015. Apple’s launch halted other smartwatch competitors in their tracks including Samsung and 360, which already has several models present.

Industry Prospects

Due to the technology innovation, increasing awareness of healthy lifestyles and price declines, wearable electronics is expected to boom. Retail volume sales of wearable electronics in China are expected to record a 29% CAGR over the forecast period. Passive wearable electronics, which is mainly positioned as a "health" concept, exactly caters to consumers’ focus. Mi band is projected to dominate over the forecast period with its accessible price and unique company culture. Autonomous wearable electronics is predicted to record the highest retail volume CAGR of 64% over the forecast period, due to rising disposable incomes as well as the extensive multiple functions they will offer, similar to those of smartphones. In addition, autonomous wearable electronics cover functions of passive wearable electronics, and thus will gain more share from passive wearable electronics.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.



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