New market study, "Portable Players in Norway", has been published

The category’s retail volume performance in 2015 was supported by the continued sales growth of portable DAB radios. According to trade sources, retail volume sales of portable DAB radios reached around 400,000 units in 2015, up 22% on 2014. This was down to Norway’s envisaged end to FM radio broadcasting in 2017.

Competitive Landscape

Amazon.com Inc continued to lead e-readers in 2015 with a retail volume share of 75%. This represented an increase of 10 percentage points on 2014. Amazon’s position is linked to the low absolute volume sales of e-readers in the Norwegian market and subsequently the relatively low number of competing players. Sales of e-readers in Norway are increasingly concentrated among a select number of players and brands, a by-product of the low absolute volume sales of e-readers in relation to portable players. E-readers accounted for 6% of total portable player retail volume sales in 2015.

Full Report Details at
- http://www.fastmr.com/prod/1097750_portable_players_norway.aspx?afid=301

Industry Prospects

Portable players is set to register a negative performance over the forecast period. This will primarily be due to competition from substitute consumer electronics such as smartphones and tablets, and more recently wearable electronics.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Portable Players in Norway?
* What are the major brands in Norway?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?
* What are the latest trends in mirrorless cameras?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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