Portable players fell by 54% in retail volume terms in 2015 due to the weak performance of portable MP3 players and portable multimedia players. Portable media players struggled due to the strong impact of smartphones. Due to the convenience and versatility of smartphones devices, as well as their increasing penetration rate, most Chilean consumers use these devices not only as a mobile phone but also as an audio and video player, among other things. This trend has grown due to new applications being introduced for smartphones devices such as Spotify, which enables consumers to listen to a large library of music for free through streaming, instead of having to download music.
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Gasei SA leads portable media players, with a 49% volume share in 2015. Its products, mainly MP3 and MP4, are offered through the brand Master-G. These products are the ones with the lowest prices in Chile and are available in different colours, including black, grey and pink. Microlab was the second leading brand in in 2015, followed by Fujitel, Sony, iPod, and Philips, in that order. The position of these brands within Chile indicates that in general this category is driven by price rather than by brand image.
Portable players is expected to decline at a retail volume CAGR of 8% over the forecast period to stand at 192,000 units in 2020. Portable media players is projected to post a decline in retail volume terms, as it will face stiff competition from smartphones, with the increasing penetration rate of these devices within the country.
Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Chile with research from Euromonitor's team of in-country analysts.
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If you're in the Portable Players industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
The Portable Players in Chile market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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* What are the major brands in Chile?
* What is the growth rate for digital cameras?
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