Cough, Cold and Allergy (Hay Fever) Remedies in Serbia - New Study Released

From: Fast Market Research, Inc.
Published: Mon Dec 28 2015


In 2015, current value sales grew by 7%. Improved education and distribution had a positive influence on cough, cold and allergy (hay fever) remedies. Thus, an increasing number of consumers became aware of these products and their availability, mostly due to wider marketing support for brands.

Competitive Landscape

GlaxoSmithKline was the leading player in cough, cold and allergy (hay fever) remedies in 2015, with a 17% share of retail value sales. The manufacturer benefits from excellent distribution and strong marketing support for its Coldrex brand. The second-ranked producer was Bristol-Myers Squibb, also with a 17% retail value share.

Industry Prospects

Antihistamines/allergy remedies (systemic), the largest subcategory within cough, cold and allergy (hay fever) remedies in 2015, is expected to see the strongest retail value CAGR of 4% at constant 2015 prices over the forecast period to reach RSD1.6 billion in 2020. Growth will be driven by the increased number of brands and ever stronger marketing support.

Full Report Details at
- http://www.fastmr.com/prod/1097828_cough_cold_allergy_hay_fever.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Serbia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Serbia?
* What are the major brands in Serbia?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Cough, Cold and Allergy (Hay Fever) Remedies in France
- Cough, Cold and Allergy (Hay Fever) Remedies in Poland
- Cough, Cold and Allergy (Hay Fever) Remedies in Japan
- Cough, Cold and Allergy (Hay Fever) Remedies in Germany
- Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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