In-Car Entertainment in Greece - New Market Research Report

From: Fast Market Research, Inc.
Published: Mon Dec 28 2015

Sales of in-car entertainment continued to fall in 2015 as the unstable economic environment led Greek consumers to withhold their spending on items that they are not in immediate need of. The Greek economy continues to struggle with the recession while the Greek government’s discussions with its European partners and the capital controls imposed have created yet another wave of public insecurity. With gas prices constantly increasing and with frequent tolls being placed on Greek roads, Greeks are travelling less and using their cars less in general. What is more, the increased penetration of smartphones has also had an effect on the sales of in-car entertainment, with consumers using their smartphones devices as a navigation assistant instead.

Competitive Landscape

In-car navigation is becoming very fragmented in Greece, as distribution patterns move towards alternative channels like internet retailing. In 2015, domestic company MLS Multimedia held onto its lead despite reporting a dramatic decrease in its sales and volume share, which fell to 14%. Greek consumers are increasingly looking for cheaper brands and simpler navigation systems and have little to no brand loyalty when it comes to choosing in-car navigation.

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Industry Prospects

In-car entertainment is set to continue declining at a retail volume CAGR of 5% and a constant 2015 value CAGR of 7% over the forecast period. Despite the fact that the rate of decline is slowing in both volume and value terms in comparison to the review period, in-car entertainment is still anticipated to follow a negative course so long as the Greek economy remains unstable. Greek spending patterns will likely continue to lean towards items of greater necessity, especially given that cars are increasingly being used simply as a means of transportation with all luxuries placed aside.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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You may also be interested in these related reports:

- In-Car Entertainment in Austria
- In-Car Entertainment in Turkey
- In-Car Entertainment in Sweden
- In-Car Entertainment in France
- In-Car Entertainment in Argentina

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