"Wearable Electronics in Canada" Published

As all generations continue to embrace more and more connected devices, the nature of the devices and how people interact with them is changing. Wearable electronics are becoming a visible and popular element on the Canadian technology scene, with passive devices being the most common. Consumers are using wearable electronics for a variety of reasons, from fitness programmes to arms-length engagement for smartphones. Wearable electronics volume sales increased by 70% in 2015, with growth being driven by expanded retail distribution, a lowering of entry level pricing and rising consumer adoption.

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Competitive Landscape

Fitbit led sales in 2015 with a volume share of 74%. The company’s success can be attributed to its dominance in the passive wearable electronics category, where it accounted for 93% of sales in 2015. Fitbit has become the de facto standard for exercise and fitness tracking bands, with brand recognition being extremely high among adult Canadians. The idea of having a wearable exercise tracker that provides the ability to manage activity on a daily basis is of interest to Canadians while the social aspect of viewing, sharing and competing is widely embraced as a fun practice.

Industry Prospects

Wearable electronics is set to continue on a strong path as new products are being introduced and retail sales remain in a new growth stage. The modern "hipster" will look to autonomous wearables for social purposes as their online life and connected friends are critical, while fitness and exercise use is expected to support growth in passive wearables. The launch of the Apple iWatch in 2015 will significantly boost awareness and demand through wide media coverage and hype around the launch.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Canada market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wearable Electronics in Canada?

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