New Market Research Report: Portable Players in Denmark

Competition from substitutable products had a negative impact on retail volume sales for portable players in 2015. This was a common theme in the latter years of the review period. The low absolute volume sale for e-readers can be attributed to the high household penetration of tablets that, to a certain extent, negates the need to have an e-reader. The household penetration of tablets reached 52% in 2015. Similarly, portable media players faced competition from smartphones. Smartphones offer the same functionalities as portable media players, and with additional features, enjoy significantly higher levels of market penetration. The household penetration of smartphones equalled 145% in 2015.

Competitive Landscape

Amazon.com Inc led e-readers with retail volume share of 53% in 2015. This represented a 13-percentage point increase on 2014’s results. Amazon’s position is tied to the low absolute volume sale of e-readers and subsequently the relatively low number of e-reader models sold in Denmark. Accordingly, growth for Amazon and its Kindle brand in 2015 was primarily attributed to an increased concentration in the sale of e-readers with brands such as AGK Nordic and Trekstor A/S exiting the market in 2014.

Full Report Details at
- http://www.fastmr.com/prod/1097740_portable_players_denmark.aspx?afid=301

Industry Prospects

Portable players will record retail volume declines over the forecast period in the face of competition from smartphones and tablets, both of which incorporate the functionality of standalone media players. To stay relevant to consumers in this scenario, manufacturers of standalone media players will need to follow the example set by players in cameras and camcorders by focusing on improving the quality of the experience. Manufacturers of media players will need to emphasise the superior sound and text rendering, as well as battery performance and compact size, offered by their products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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