"Home Video in Indonesia" Published

Television continued to be the most basic home electronics product in Indonesian households with a penetration rate of 75%. LCD TVs (in particular LED), was predominantly the television of choice among Indonesian consumers. LCD TVs had 96% volume share of all TVs sold in 2015. Within LCD TVs, the technology continued to develop with, for example, 4K Ultra High Definition offering four times more pixel clarity to Full HD TV. 1080p Full HD TV is now the common standard of digital TVs in 2015 within standard pricing, while 4K Ultra HD TVs continued to be limited to the high-end price segment.

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Competitive Landscape

The dominance of LG Electronics Indonesia PT in home video continued in Indonesia during 2015 with its volume share increasing to 29%. Aggressive marketing, growing distribution channels, comprehensive network of aftersales service, as well as continuous updates of product launches by offering technologies at more competitive prices than its competitors all contributed to its growing share in Indonesian consumer electronics, in particular in-home entertainment. Its latest launches include a 3D Cinema TV under code name LG 42LM3410, the latest generation of 3D TV offering a flicker free image that enabled a more comfortable 3D experience.

Industry Prospects

Home video is set to grow at a 4% volume CAGR in the forecast period as the conversion of old technologies to new ones will continue, especially the penetration of the later generations of LCD TVs with more comprehensive features. Growing disposable income and changing lifestyle of home entertainment will spur the adoption of these new technologies. Television will remain a basic home electronics product for Indonesian households, despite being challenged by the increasing habit of video streaming through other devices such as computers and mobile phones.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Home Video in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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