Report Published: "Chocolate Confectionery in Venezuela"

From: Fast Market Research, Inc.
Published: Tue Dec 29 2015

Chocolate confectionary has been adversely impacted by the fact foreign currency allocation has restricted importers to guaranteeing a steady product offering and by the fact that a lack of raw materials is limiting domestic manufacturers to maintaining steady production and in turn product availability. Indeed, companies involved in chocolate confectionary reported product shortages during the first half of 2014. The lack of raw materials for local production has been such that not all manufacturing lines are in operation at the same time. Another factor that has also adversely impacted sales of chocolate confectionary has to do with the high increase in prices recorded across all product areas, most of which are susceptible to abrupt price increases.

Full Report Details at

Competitive Landscape

Nestlé Venezuela is the dominant company in chocolate confectionary and is expected to account for 62% of current value sales in 2014. The company manages a broad product portfolio composed of leading brands such as Toronto and Ping-Pong in bagged selflines/softlines, Savoy Samba in countlines as well as Savoy Chocolate con Leche, Savoy Cri-Cri and Galak in tablets. In addition, the company also manages a premium line of brands such as Savoy Carré with almonds, hazelnut or nuts, Savoy dark chocolate coated almonds, and unsweetened Savoy Delight. Chocobru International Chocolate Importers CA, which distributes Mars brands in the country, ranked second in 2014 with a value share of 9%.

Industry Prospects

Chocolate confectionary is expected to grow at a slow pace over the forecast period, even though per capita consumption is still low at 300g/person compared with other countries in the region such as Chile and Uruguay where annual consumption is 2.2kg/person and 1.7kg/person respectively. The factors limiting chocolate confectionary growth include the fact that depressed purchasing power is limiting purchases of non-essential consumption goods and that the tough business environment is discouraging new launches.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Venezuela market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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