Market Report, "In-Car Entertainment in Austria", published

Yet again in 2015, in-car entertainment experienced negative growth, with a retail volume decline of 8%. The main obstacle is that virtually all new cars have in-car entertainment systems built in, which makes additional in-car entertainment obsolete. The main purchases in in-car entertainment are replacements. In addition, smartphones represent fierce competition to in-car navigation and in-dash media players, as smartphones are highly sophisticated and can easily be connected via USB or Bluetooth.

Competitive Landscape

Garmin led in car-navigation in Austria with a retail volume share of 42% in 2015. The company’s in-car navigation devices are well-trusted and very popular among Austrian drivers due their reputation as high-quality and highly-reliable products. Garmin continuously invests in research and development, seeking to be at the forefront of in-car navigation and regularly launches innovative new devices.

Full Report Details at
- http://www.fastmr.com/prod/1097662_incar_entertainment_austria.aspx?afid=301

Industry Prospects

The ongoing usage of smartphones will most likely pose a threat to in-car entertainment sales over the forecast period as drivers in Austria continue to use smartphones as in-car entertainment. New sophisticated smartphone apps targeting in-car navigation will most certainly support this trend. In addition, in-car entertainment devices which are pre-installed by car manufacturers in new cars will be a further obstacle to the performance of in-car entertainment.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of In-Car Entertainment in Austria?
* What are the major brands in Austria?
* What is the growth rate for in-car navigation devices?
* How will digital radio broadcast affect sales of in-car media players?
* How have in-car entertainment sales been affected by the economic downturn?



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