New market study, "In-Car Entertainment in the US", has been published

In-car entertainment continued to struggle in 2015, with retail volume sales falling by 8% to 16 million units. This decline is partially precipitated by the increased popularity of OEM products which provide consumers the opportunity to upgrade the entertainment systems in their vehicles at the time of initial purchase. Newer vehicles frequently include in-dash media players with advanced features such as Bluetooth that lead consumers to more frequently concentrate their aftermarket spending on other features such as back-up cameras and speakers.

Competitive Landscape

Garmin continued to lead the way amongst in-car navigation manufacturers in 2015 with an 82% volume share. As the in-car navigation market has contracted since 2012, Garmin has been able to capitalise on name recognition to remain the market leader.

Industry Prospects

The growth of new car OEM equipment will continue to be a major story for in-car entertainment in the forecast period. American consumers who purchase or lease newer model vehicles tend to avoid spending as much on aftermarket products as they had in the past. Continued growth of the tablet and smartphones markets also continued to put pressure on in-dash media players as consumers are more capable of substituting a mobile device for a dedicated in-car device.

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- http://www.fastmr.com/prod/1097691_incar_entertainment_us.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of In-Car Entertainment in USA?
* What are the major brands in USA?
* What is the growth rate for in-car navigation devices?
* How will digital radio broadcast affect sales of in-car media players?
* How have in-car entertainment sales been affected by the economic downturn?

Reasons to Get this Report

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