Just Published: "Computers and Peripherals in Morocco"

Laptops recorded a decline of 5% in retail volume terms in 2015. This was chiefly because of a general shift towards other products by Moroccan consumers, mainly tablets and smartphones. Although a large number of companies opted for very innovative laptops such as convertibles and laptops with touch screen options, individuals still opted for other types of portable computers, mainly tablets, which can be carried anywhere more easily and which nowadays offer very innovative applications.

Competitive Landscape

Hewlett-Packard maintained its leading position in computers and peripherals in Morocco in 2015, with a value share of 23%. This is mainly due to the fact that the company has a large portfolio of products across computers and peripherals. The company has a very good name and strong local presence, which is reinforced by its distribution strategy. HP and Samsung also held the second and third places consecutively because of their high quality and strong brand names.

Full Report Details at
- http://www.fastmr.com/prod/1097533_computers_peripherals_morocco.aspx?afid=301

Industry Prospects

Over the forecast period computers and peripherals is expected to register a positive performance, mainly because of rising urbanisation in the country. In addition, people are getting more aware of the internet and the different applications offered, along with their attachment to social networking and also uploading and sharing pictures and videos with family and friends.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in Morocco?
* What are the major brands in Morocco?
* How did netbooks fare vs. traditional laptops?
* What is the forecasted growth for portable computers like Apple’s iPad?
* What companies are planning to introduce competitors to the iPad?

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