Newly released market study: Computers and Peripherals in Chile

The deceleration of the Chilean economy had a negative impact on computers and peripherals in 2014 and 2015. All products, including desktops, laptops, tablets, monitors and printers, saw a decline in retail volume terms in both years. In the case of 2015, tablets saw the largest decline of 30% in retail volume terms.

Competitive Landscape

Hewlett-Packard Chile CL is the leading player within computers with a 16% retail volume share in 2015 and Samsung Electronics Chile Ltda holds second place with a 15% share. While Hewlett-Packard is the leader within desktops and laptops, Samsung is the leader within tablets.

Industry Prospects

Computers and peripherals is expected to decline at a CAGR of 2% in retail volume terms over the forecast period. However, while tablets, desktops and printers are expected to show a decline, laptops and monitors are expected to see slight growth.

Full Report Details at
- http://www.fastmr.com/prod/1097521_computers_peripherals_chile.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in Chile?
* What are the major brands in Chile?
* How did netbooks fare vs. traditional laptops?
* What is the forecasted growth for portable computers like Apple’s iPad?
* What companies are planning to introduce competitors to the iPad?
* What companies are planning to introduce competitors to the iPad?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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