"Other Dairy in New Zealand" is now available at Fast Market Research

Most of the general categories within other dairy saw flat or a slight negative growth, with the exception of cream and condensed/evaporated milk. However, within each category, health and wellness saw positive growth. This is an indication that consumers are thinking about their health while purchasing other dairy products. In particular, reduced fat versions were a strong consideration over full fat versions.

Competitive Landscape

Fonterra Brands (NZ) Ltd led with a value share of 38%, followed by Goodman Fielder New Zealand Ltd at 28%, dominated the category with more than half of all sales going to these larger players. With the rebranding of all other dairy products within Fonterra's portfolio under the Anchor brand in 2013, and the rebranding and formulation in most dairy products in 2014 within Goodman Fielder's portfolio under the Meadow Fresh range; the 2013/2014 period was seen as a time of consolidation for both major companies with no real strong development in other dairy products.

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Industry Prospects

It is expected over the forecast period that two polar trends are likely to occur in other dairy. One is being the influence of premium, indulgent products to attract a higher price point, while the other trend is likely to be in health and wellness benefits (such as the development of soy-based non-dairy alternatives).

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other dairy products in New Zealand?
* What are the major brands in New Zealand?
* How are volatile farmgate prices for milk impacting retail prices and sales performance?
* Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
* How are soy-based products performing against traditional dairy items?



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