Now Available: Wound Care in Serbia

The government introduced wide austerity measures in December 2014. This had an immediate negative effect on all categories that are not perceived as essential. Since wound care products are not daily-use items, retail volume and value growth slowed down in 2015.

Competitive Landscape

Despite a slight drop, the domestic company Galenika led wound care in 2015 with a 40% retail value share. The manufacturer’s brands/products enjoy excellent distribution and a good reputation among local consumers. Beiersdorf (Serbia) was ranked second with a 34% retail value share, followed by Betasan with a 4% share.

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Industry Prospects

Saturation is expected to inform a slowdown in retail value and volume growth as the forecast period progresses. Sales could be stimulated by a change in traffic legislation that obliges car owners to purchase first aid kits.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Serbia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Serbia?
* What are the major brands in Serbia?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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