Just Published: "Sports Nutrition in Costa Rica"

As the offering of sports nutrition products becomes more orientated to mass consumers in the country, the availability of complementary but more-specialised products keeps increasing. As more buyers are practising less-traditional sports such as triathlon, cycling, swimming and marathon, they are more interested in achieving differentiated performance objectives, moving away from the usual bodybuilders’ goals. The offering of the more-basic protein lines (often whey) and other complementary products (such as creatine and amino acids) keeps gaining penetration among a wider base of mid-income buyers, who have become aware of the further availability of these sports nutrition lines at local health and beauty specialist retailers and supermarkets.

Competitive Landscape

GNC Costa Rica SA and Boutique El Gimnasio SA remained the most relevant retailers that participate in sports nutrition sales in Costa Rica during 2015, accounting for a 43% and 34% value share respectively. These products’ penetration have been traditionally associated with specialised retailers, which are required to offer a certain level of advice when orientating consumers in regard to the proper product combinations and intake rates. Such a context helps to explain these retailers’ competitive advantage, which is now manifested in their top-of-mind position among consumers. The remaining competitors’ value shares remain quite fragmented, which is a reflection of the increasing penetration of new brands at modern grocery retailers and health and beauty specialist retailers. The fragmentation is also indicative of the further development of a parallel informal market, which is based on personal sales handled by social media platforms and sales by trainers at local gyms.

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Industry Prospects

The most relevant trend that is anticipated for sports nutrition over the forecast period shall be the further use of alternative vegetable protein sources within supplement formulations, moving away from traditional whey and soy-based options. Peas, hemp and other amino acids’ rich grains shall be combined with more-integral and functional value products, targeting more-informed and health-conscious consumers with non-GMO and dairy-free claims. Products based on improving one’s digestion and specialised pre- and post-training products shall also increase in relevance at more-specialised retailers, while the availability of more-standard protein powder formulations shall increase at modern grocery retailers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Costa Rica with research from Euromonitor's team of in-country analysts.

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