Report Published: "Home Video in the United Arab Emirates"

From: Fast Market Research, Inc.
Published: Thu Dec 31 2015

Home video benefited strongly from high incomes and a strong interest in technological innovation in the United Arab Emirates at the end of the review period. Many consumers are thus keen to upgrade TVs in line with the most recent innovations, with LED TVs and OLED TVs thus seeing strong growth. Internet (smart) TVs are also encouraging many low- to mid-income consumers to upgrade, while 3D-enabled TVs are also fuelling growth.

Competitive Landscape

Samsung is the leading player in home video and accounted for an impressive 38% retail volume share in 2015, up almost half a percentage point over the previous year. The company benefits from offering a wide range in terms of price, product area and functionality and also offers attractive prices. The company also continues to invest heavily in innovation, with 2015 notably seeing the launch of its SUHD TV range. This range offers UHD TVs, with these products seeing growing demand among an affluent consumer base that is attracted by technological innovation. These curved 4K models deliver four times as much detail as 1080p Full HD with eight million rather than two million pixels, thus offering greater detail and texture. The range differentiates itself from other UHD models by using nano-pixel technology, claiming 64 times more colour expression than standard UHD TVs and a more eco- and eye-friendly viewing experience.

Full Report Details at

Industry Prospects

The start of the forecast period is expected to see a technology war within televisions, with leading companies competing via differing platforms. 4K TVs and UHD will be important to all serious contenders but LG is expected to continue to plough ahead thanks to its boundary-breaking OLED TVs while Samsung is expected to benefit from promoting its SUHD technology. Screen size will also continue to be an important factor in this war, with aspirational consumers generally attracted by a large but slim screen. "Wallpaper" TVs could notably prove a strong trend in the forecast period. May 2015 saw LG unveil a prototype 55" OLED TV that is just 1mm wide and sticks to the wall using magnets. If such products are launched at the start of the forecast period, they would be likely to prove enticing to consumers in the United Arab Emirates.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Consumer Electronics in the United Arab Emirates
- The Future of the Fragrances Market in the United Arab Emirates to 2019
- Home Furnishings in the United Arab Emirates
- Home Care Packaging in the United Arab Emirates
- Home Audio and Cinema in the United Arab Emirates

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »