Report Published: "NRT Smoking Cessation Aids in the United Kingdom"

The growing popularity of vapour devices is creating strong competition for NRT smoking cessation aids in the UK. Many consumers are opting for cig-a-likes and tank systems, viewing these as a healthier alternative to smoking cigarettes, with overall current value sales for vapour devices being expected to grow by 63% in 2015. The fact that most NRT smoking cessation aids and vapour devices contain nicotine results in many consumers viewing these products as almost interchangeable in their benefits, while many prefer the smoking sensation offered by vapour devices.

Competitive Landscape

McNeil Healthcare is the clear leader in NRT smoking cessation aids, accounting for over 41% value share in 2015. This company's Nicorette was a pioneer in NRT smoking cessation aids and for many consumers is the brand most associated with this area. The brand also benefits from offering the Nicorette ActiveStop support programme for those quitting smoking, with this offering a personalised plan and support including daily email advice and an app. McNeil dominates both NRT gum and NRT inhalators, accounting for 63% and 75% value share respectively in the year, while also having a top four position in NRT lozenges and patches and "other" NRT.

Full Report Details at
- http://www.fastmr.com/prod/1097881_nrt_smoking_cessation_aids.aspx?afid=301

Industry Prospects

For much of the review period, it appeared likely that the UK would introduce a ban on the general sale of vapour devices containing nicotine in 2016, in line with EU directives. However, in October 2013 MEPs voted not to regulate these products as "medical devices." However, it appears likely that vapour devices will face stricter controls in the forecast period, with retailers notably being banned from selling these products to those under 18-years-old from October 2015. There are also plans to ban the use of vapour devices in enclosed public spaces in some areas, with Wales notably planning to introduce this ban in 2017. Most UK train routes and stations also saw a ban on the use of vapour devices from June 2015.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in United Kingdom market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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