"Digestive Remedies in Nigeria" Published

The nature of the work environment, coupled with poor infrastructure in Nigeria, compels many employees to arrive home late for dinner. Therefore, there are an increasing number of employees who use digestive remedies to cure ailments caused by poor eating habits, leading to an increase in demand for these products. Furthermore, consumers are increasingly moving away from using herbal/traditional remedies for indigestion due to increasing sophistication and the growing urban population. Additionally, the poor hygiene and sanitary conditions of many urban and rural areas have made diarrhoea a common phenomenon, especially among children, which has greatly influenced the rising demand for digestive remedies.

Competitive Landscape

Ranbaxy Laboratories led digestive remedies in 2015 with 27% retail value share. Buoyed by advertising, the company's Gestid brand is quite popular among consumers of digestive remedies. The brand has a flavour that both children and adults like in addition to being available in both liquid and chewable tablet formats. The effective distribution of the product across the country and its relatively inexpensive price further boosted its position.

Full Report Details at
- http://www.fastmr.com/prod/1082246_digestive_remedies_nigeria.aspx?afid=301

Industry Prospects

Digestive remedies is expected to register a value CAGR of 2% at constant 2015 prices over the forecast period. Growth will likely continue due to the needs of the growing population, which is increasingly urbanised and living in congested conditions. Increases in formal employment will also likely be a factor to drive growth, given that the stresses of fulltime employment on eating habits increase digestive ailments. Forecast value growth is thus expected to be an improvement on the review period average at constant 2015 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Nigeria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Digestive Remedies in the United Arab Emirates
- Digestive Remedies in Finland
- Digestive Remedies in South Korea
- Digestive Remedies in Mexico
- Digestive Remedies in Tunisia