Now Available: Ice Cream and Frozen Desserts in Pakistan

From: Fast Market Research, Inc.
Published: Thu Dec 31 2015

Ice cream continues to witness high growth, with companies investing heavily in launching new products and marketing campaigns. 2015 saw both Unilever and Engro Foods launch new ice creams in order to drive sales for their brands. In addition, Pakistan Dairy Products also relaunched its flagship brand Igloo with a new marketing campaign after a long time. These marketing efforts contributed significantly to driving growth within ice cream in 2015.

Euromonitor International's Ice Cream and Frozen Desserts in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Full Report Details at

Product Coverage:Frozen Desserts, Ice Cream.

Data Coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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