Home Audio and Cinema in Greece - New Study Released

From: Fast Market Research, Inc.
Published: Thu Dec 31 2015

Greeks faced another year of uncertainty in 2015, with the newly elected government negotiating the future course of the economy and the new measures that have to be imposed. In this climate, consumers turned once again to saving their money for necessary purchases only, avoiding items they can do without or purchases they can postpone for another time. Hence, even though home entertainment remained popular, hi-fi systems and home cinema and speaker systems continued to decline. However, it should be noted that during capital controls when fear about bank account safety arose, many consumers rushed to make high-ticket purchases as a way of investment, such as internet (smart) TVs for instance.

Competitive Landscape

The leading brands within home audio and cinema are Samsung and LG, which held a combined volume share of 52% in 2015. This is due to these brands being very strongly positioned and widely distributed, with both offering greater product variety and frequent offers. The leading brand Samsung managed to increase its retail volume share slightly in 2015 as it increased its audience through its strong brand name while the next players in line lost sales to smaller players which offered lower priced products.

Full Report Details at
- http://www.fastmr.com/prod/1097563_home_audio_cinema_greece.aspx?afid=301

Industry Prospects

Demand is set to remain low for home audio and cinema in Greece so long as the economic environment remains turbulent. Those consumers seeking better sound and image quality are turning to multi-functional devices like more advanced televisions and better computers, since disposable incomes remain restricted. All the more, Greek consumers are increasingly leaning towards cheaper means of viewing movies or listening to music, such as using YouTube and other free downloading options, which also includes the use of alternative devices like internet (smart) TVs, laptops, tablets and smartphones.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Home Audio and Cinema in Indonesia
- Home Audio and Cinema in Austria
- Home Audio and Cinema in Vietnam
- Home Audio and Cinema in Sweden
- Home Audio and Cinema in Japan

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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