Wound Care in Hong Kong, China: New research report available at Fast Market Research

Growth in wound care slowed down in current value terms during 2015, although the essential nature of these products for the majority of consumers supported the category’s performance throughout the review period. The ageing population of Hong Kong also supported the performance of wound care, given the higher incidences of injuries suffered by the elderly. In addition, the increasingly active lifestyles of people in Hong Kong generally also saw them becoming more exposed to moderate physical injuries, which also benefitted the performance of wound care in 2015.

Competitive Landscape

Beiersdorf AG led wound care with a 35% value share in 2015, although this represents a slight decline from 2014. The company offers a comprehensive portfolio of sticking plasters/adhesive bandages under two strong brands, Elastoplast and Hansaplast, and this was the key contributor to Beiersdorf AG’s leadership in the category for much of the review period. The company also invested strongly in product innovation over the review period so as to ensure that its products are aligned with evolving consumer needs and demands.

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Industry Prospects

Wound care is expected to decline in value at a CAGR of 1% over the forecast period. This slow growth rate is set to be due to the maturity of demand for wound care products, given the already high penetration of the category among households in Hong Kong. Nevertheless, there is a shift in demand underway in the category, specifically towards types of wound care products with advanced formulations and formats, and this is set to boost value growth rates in the category over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Hong Kong, China?
* What are the major brands in Hong Kong, China?

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