Herbal/traditional products is perceived to be healthier and safer due to the natural ingredients used. Thanks to aggressive marketing efforts in the mass media by the leading manufacturers, consumers are more well-informed, which is supporting the strong growth of herbal/traditional products.
Competitive Landscape
Tolak Angin from Sido Muncul and Antangin from Deltomed Laboratories retained their leading positions within herbal/traditional products in 2015, with value shares of 14% and 11%, respectively. Both products function as a remedy for masuk angin, a common disease in Indonesia which involves cold, fever and body ache. Tolak Angin and Antangin continued to benefit from strong brand awareness and large consumer bases because of their aggressive marketing campaigns in the mass media.
Industry Prospects
With the increasing number of well-informed consumers, herbal/traditional products is likely to become even more popular over the forecast period. With various heavy marketing campaigns conducted by the leading companies through the mass media and social networks, consumers are becoming more educated about herbal/traditional products. Moreover, given the rising demand, companies within herbal/traditional products are likely to release new products to help further stimulate category growth.
Full Report Details at
- http://www.fastmr.com/prod/1082328_herbaltraditional_products.aspx?afid=301
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Herbal/Traditional Products industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Herbal/Traditional Products in Indonesia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Herbal/Traditional Products in Indonesia?
* What are the major brands in Indonesia?
* What is the market size of Herbal/Traditional Products in Indonesia?
* What are the major brands in Indonesia?
* Are Ayurvedic or Traditional Chinese Medicine products available in Indonesia?
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"Herbal/Traditional Products in Indonesia" now available at Fast Market Research
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001