"Mobile Phones in Austria" Published

The weak economic situation in Austria in 2015, combined with high levels of unemployment, resulted in low consumer confidence throughout 2015. Retail volume sales of mobile phones were negatively affected by low consumer spending. Compared to 2014, volume growth rates slowed in 2015. This development was particularly apparent in smartphones, which represented the majority of mobile phone sales.

Competitive Landscape

Nokia took over the lead in feature phones from its competitor, Samsung Electronics, in Austria in 2015 with a retail volume share of 34%. Nokia recorded a strong increase in its share due to the wide range of its feature phones available in Austria. The company’s feature phones offered under its Nokia brand have a long tradition in Austria and are thus well known and have a good reputation.

Full Report Details at
- http://www.fastmr.com/prod/1097698_mobile_phones_austria.aspx?afid=301

Industry Prospects

Austria’s mobile phones category will likely be further characterised by high penetration rates and a growing focus on advanced LTE networks. The government plans to auction spectrums in the 700Mhz frequency band by 2020 in order to increase high-speed cellular broadband coverage. Smartphones will remain the preferred consumer choice in mobile phones.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Mobile Phones in Austria?
* What are the major brands in Austria?
* What is the growth rate for Mobile Phones in country?
* How many 3G mobile phones were sold last year?
* How will the introduction of 4G mobile phones impact the mobile phone market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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