Newly released market study: Mobile Phones in Denmark

From: Fast Market Research, Inc.
Published: Wed Jan 06 2016

Smartphones have achieved a status of indispensability in Denmark. Smartphones are not just seen as a phone for the average Dane, but as a central element in their daily lives. Calling and texting are not the only two main features, and more and more people use it to go online; for example, in order to use social media and simply in order to search for information. Smartphones have also become status symbols and a source of identity. Having the right and most updated smartphone is related to one’s personal style, an element that can explain the quick replacement cycle of smartphones in Denmark.

Competitive Landscape

DORO AB led feature phones sales in 2015 with retail volume share of 56%. This was a percentage point increase of 14 on 2014’s results, which was the highest growth in volume recorded in feature phones. DORO specialises in the provision of mobile phones to the elderly consumer niche. Doro feature phone models typically have larger keypads, higher screen resolutions, and louder and clearer sounds than competing feature phone models. The importance of this niche and DORO’s specific targeting of it has allowed the company to build a strong and growing market position against a backdrop of decreasing consumer demand for feature phones and a decrease in the number of manufacturers in the feature phone space.

Full Report Details at

Industry Prospects

The targeting of specific niche demands represents a growth opportunity for mobile phones. For example, and according to a 2013 study by YouGov, Danish children get their first mobile phone at the age of nine. This means that the child is typically beginning third or fourth grade when they first get a phone, and start to make calls, send messages to their friends and stay in touch with their parents. Thousands of Danish parents have downloaded apps that help monitor their child’s phone usage, as well as their whereabouts. According to the same study, parents in Denmark believe that children as young as six can be equipped with mobile phones in the near future. "Tweenagers" in Denmark are demanding smartphones from their parents. In response to this demand, mobile company Kurio launched a smartphone in 2014 specifically designed for children, a move that potentially offers growth for other manufacturers willing to follow suit.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

About Fast Market Research

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You may also be interested in these related reports:

- Mobile Phones in Turkey
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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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