Mobile Phones in the Czech Republic - New Market Report

Mobile phones recorded 3% volume sales growth in 2015, which reversed the decline seen earlier in the review period. The negative performance of feature phones pushed sales of the whole category down. Feature phones are being used only by older consumers, those less familiar with technology changes and those needing mobile phones only for ordinary activities, such as calling. Other consumers look for smartphones, which can be used for a variety of purposes, and the category recorded stable growth during the review period.

Competitive Landscape

The competitive landscape of feature phones was led by Nokia Solutions & Networks Czech Republic sro with a 41% volume share in 2015. The competition among manufacturers in the category was low as the demand for these devices continued to decline. Nokia´s focus remained highly on feature phones, continuing to innovate its product portfolio with modern designs and making improvements in the battery life. However, the company faced the biggest volume share loss among producers of feature phones, six percentage points, in 2015.

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Industry Prospects

Mobile phones is expected to see better performance over 2015-2020 than during the review period, when a decline at a volume CAGR of 1% was recorded. The rising demand for smartphones will be the main reason for growing sales. However, at the end of the forecast period, the category will be saturated with smartphones and it might start to decline from 2020. Moreover, feature phones will continue to be unpopular in the country. Therefore, a volume CAGR of just 1% is predicted to be posted by mobile phones over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Mobile Phones in Czech Republic?
* What are the major brands in Czech Republic?

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