Market Report, "Sports Nutrition in Israel", published

Until the end of 2014 consumers were reluctant to sign up for gym membership, as membership is generally expensive, and consumers were charged a considerable fine if they decided to cancel. However, a new regulation that entered into force at the end of 2014 stated that consumers could cancel their gym membership with only a limited fine. Alongside consumers’ ability to cancel their membership without being concerned about a significant fine, this also increased the competition amongst gyms, as consumers could move more freely from one gym to another. As a result, more consumers now go to gym, and thus the demand for sports nutrition has increased.

Competitive Landscape

Tevacom led sports nutrition in 2015 with a 24% value share, which was an increase of two percentage points compared with the previous year. This was due to the strong positioning of its brand Syntrax in the market.

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Industry Prospects

Over the forecast period sports nutrition is expected to witness a value CAGR of 10% at constant 2015 prices, which is slightly above the review period CAGR. On the one hand there is expected to be an increase in consumption and demand for these products, but on the other hand there will be increasing price competition, as more stores offer sports nutrition at lower prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sports Nutrition in Israel?
* What are the major brands in Israel?
* What is the market size of Sports Nutrition in Israel?
* What are the major brands in Israel?
* Do consumers prefer powders, tablets, or RTD?
* Do consumers prefer protein, amino acid, whey, or creatine products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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