Computers and Peripherals in Egypt - New Report Available

The increased popularity of tablets in 2014 and 2015 was in large part due to the growing availability of tablets at relatively low prices, for example such as those starting from EGP1,000. These products made it easier for middle-income consumers to own a tablet, which many use instead of a laptop in order to access social media programmes and entertainment.

Competitive Landscape

Within the tablets category, Apple Inc maintained its lead in 2015 after posting a 13% volume sales increase to 311,700 units, resulting in a 42% retail volume share. Samsung Corp followed in second place with sales of 231,100 units and a share of 31%.

Industry Prospects

It is expected that rural sales will strengthen over the forecast period, so that rural sales of laptops and tablets will account for a 14% and 11% value share respectively by 2020. Although this will represent positive development, in both cases the rate of growth will be slower than that seen over the review period; consumers who work in agriculture generally do not need consumer electronics such as tablets and laptops for work, thus their needs are more focused on entertainment. Furthermore, there are not many retailers selling consumer electronics in rural areas, meaning that people who live in rural areas have to visit urban centres in order to purchase such products.

Full Report Details at
- http://www.fastmr.com/prod/1097525_computers_peripherals_egypt.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in Egypt?
* What are the major brands in Egypt?
* How did netbooks fare vs. traditional laptops?
* What is the forecasted growth for portable computers like Apple’s iPad?
* What companies are planning to introduce competitors to the iPad?
* What companies are planning to introduce competitors to the iPad?

Reasons to Get this Report

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