New Market Research Report: Eye Care in Thailand

A number of Thai consumers were encountering eye irritation problems in their daily life. One of the key issues is that they were spending long times in front of digital screens since they used electronic devices including smartphones, tablets and laptops, which could bring discomfort to the eyes. The trend was continuing towards 2015. As a result, demand of eye care products was developing accordingly. People opted for either allergy eye care or standard eye care for their self-medication. Particularly people wearing contact lenses opted for artificial tears in small bottles or tubes in order to soothe and moisten their eyes.

Competitive Landscape

With strong presence of its brands, namely Opsar, Opsa-His, Opsardex and Opsaram, in both categories of standard and allergy eye care, Thai PD Chemicals was able to maintain the leading position in eye care with a value share of 33% in 2015. Seng Thai ranked as the second leading player with its brand Hista-Oph accounting for 20% value share, followed by Olan-Kemed with its Optal brand.

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- http://www.fastmr.com/prod/1097860_eye_care_thailand.aspx?afid=301

Industry Prospects

Over the forecast period, eye care is expected to record a value CAGR of 4% at constant 2015 prices with sales of Bt425 million by 2020. The supportive factors of high levels of pollution and people possibly spending longer time on electronic devices are likely to linger over the forecast period and they will continuously contribute to the positive performance of eye care. In addition, demand of eye care products will also likely be derived from the rising number of elderly consumers. The elderly people could encounter uncomfortable vision or other eye-related issues.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Thailand?
* What are the major brands in Thailand?
* How are population trends affecting eye care product sales?



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