Home audio and cinema was largely shaped by convenience and connectivity in 2015. The influence of smartphones, tablets, and mobile device apps continued during the year. Thus, multi-room connectivity, Bluetooth, wireless audio systems and streaming from mobile phones were the key features of home audio and cinema in Austria in 2015. The rise of smartphones and music internet services shaped home audio and cinema over the review period and continued to do so in 2015. Instead of CDs, music was played on mobile phones, tablets or directly from the web.
Competitive Landscape
Woox Innovations was the leading player in home audio and cinema in 2015 with a retail volume share of 15% due to the popularity of its Philips brand. Philips offers a wide selection of home audio and cinema products and is renowned for the high quality of its products. Philips is a highly trusted brand in Austria.
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Industry Prospects
The expected growth in the usage of smartphones over the forecast period will most certainly continue to negatively impact home audio and cinema sales. In addition to the influence of smartphones, the growing number of tablets and apps for mobile devices and music internet services are set to continue to shape home audio and cinema, however with less of an impact than over the review period, as the trend towards mobile devices slows.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Audio and Cinema industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Audio and Cinema in Austria market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Home Audio and Cinema in Austria?
* What are the major brands in Austria?
* What is the growth rate for Home Cinema and Speaker Systems?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
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"Home Audio and Cinema in Austria" Published
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001