Mobile Phones in Australia - New Market Report

From: Fast Market Research, Inc.
Published: Mon Jan 11 2016

2015 saw the release of high profile release of smartphones that sparked off a growth of premium smartphones in Australia in 2015. Apple released the iPhone 6 and 6 plus in September 2014 and Samsung released their latest Galaxy smartphone ranges in early 2015. These devices were revolutionary with a bigger screen size, better privacy protection, faster charging and various other technological advancements. These high-end products helped to drive volume sales in Australia, leading to a growth of 4% in 2015.

Competitive Landscape

Apple Computer Australia remained the leading player in 2015, accounting for 35% of smartphone retail volume sales. The release of the iPhone 6 and 6 plus was a resounding success both worldwide and in Australia. Apple’s release of the larger-screened devices ignited Australian consumers, who were waiting for that feature on iOS hardware. The new product offerings were able to convince many Android smartphone owners to switch back to iOS after they had previously left the platform for bigger-screen Android phones. In Australia iPhone achieved volume sale of 3.5 million units in 2015.

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Industry Prospects

Mobile phone retail volume sales are expected to stagnate over the course of the forecast period. This will be a significant change from the positive 10% retail volume CAGR seen over the review period, which is consistent with worldwide trends. The reason for the lower CAGR between 2015 and 2020 will largely be due to the mature market that is prevalent both in Australia and in most developed countries.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Mobile Phones in Australia?
* What are the major brands in Australia?
* What is the growth rate for Mobile Phones in country?
* How many 3G mobile phones were sold last year?

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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